Already the Christmas commercials are out. And with them, the Christmas jingles. It’s too early – I don’t want those earworms in my head for the next month and a half. But now that the topic of crass commercialization is in my mind, it’s made me think of some of the commercial jingles that formed the soundtrack of my youth.
Like the McDonald’s Big Mac recipe:
“Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun.”
Don’t we all deserve a break today?
Or Coca Cola’s I’d like to teach the world to sing:
That one always made me feel a bit dirty after watching it. Taking a message of peace and harmony and turning it into a corporate shill seemed somehow wrong; seemed to make hypocrites of the young, earnest hippy types gathered on that hilltop in Italy.
I loved this one, though. It didn’t pretend to be anything else but a Levis commercial:
“I bought a pair of Levis, they’ve really been around, I’ve taken them camping and I’ve laid them on the ground. They’ve come with me to parties, they’ve climbed up a tree, why they’ve been to school so often they’re nearly smart as me. And after years and years of wearing my Levis in and out, I couldn’t help but notice that the knee wore out. So I sewed on a patch a flower here and there and they look so good again I can take them anywhere. I’m using them as cutoffs and flying through the air, now I really think it’s time that I bought another pair. You can live in Levis.”
I couldn’t find a video of that one, and it scares me that I still, at least 20 years later, remember all the words. That’s an earworm an advertising company couldn’t plan if they tried.
How about this one purportedly aimed at the feminists, superwomen, all of us, who could bring home the bacon, fry it up in a pan … you remember it, for “the 24-hour woman.” I adopted it as my theme song for a while:
Or this one, geared at the young, carefree woman (I remember the perfume – the horrible, cloying smell became a cliché):
The refrain in this one didn’t quite become a cliché, but I bet you remember it.
Yes, a good jingle is worth it’s weight in gold. They stick with you like, oh:
I could do this ’til Christmas.